Our Story
Born in Australia. Engineered for the world.
EMU GOLF was born from a simple belief: Australian golfers deserve equipment and apparel that matches their ambition, with a dose of Australian flavour. Founded in Melbourne by a team of ex-tour professionals, scratch amateurs and design obsessives, we set out to create golf equipment that combines cutting-edge performance with uncompromising luxury.
Every EMU GOLF product begins in our design studio, where performance data meets aesthetic vision. Our forged irons are crafted from S20C carbon steel at over 1,000°C, shaped by master artisans, and finished to tolerances that most manufacturers can only dream of.
This isn't mass production. This is golf engineering at its finest.
Our Values
What Drives Us
Precision
Every club forged to tolerances measured in microns. No shortcuts. No compromises.
Innovation
Pushing the boundaries of metallurgy, aerodynamics, and performance science.
Heritage
Rooted in Australian craftsmanship and the rugged spirit of a continent built on resilience.
Sustainability
Committed to responsible manufacturing and reducing our environmental footprint.
Our Journey
The EMU GOLF Timeline
EMU GOLF founded in Melbourne, Australia
First forged iron set designed in collaboration with Japanese artisans
Expanded to premium bags and accessories
Tour staff signed — first professional wins with EMU equipment
Apparel line launched — performance meets luxury
Global distribution to 30+ countries
Custom fitting studio opened in Melbourne
Next-generation forged technology unveiled